Motorola announced yesterday the signing of David Beckham as a global brand ambassador.
Signed for three-years, Beckham will promote Motorola products exclusively during the world cup and beyond. The deal also enables Motorola to stuff their phones full of Beckham content; audio and video clips of Dave in action.
The deal will also see Beckham campaigning to help eliminate AIDS in Africa by pushing the (MOTO)RED mobile phone.
Jeremy Dale, VP of Retail Marketing at Motorola Mobile Devices said, ''We're very excited about this collaboration for ourselves, our customers and our consumers. David Beckham is a global icon and we look forward to working with him across a range of projects. In particular, we're delighted that he'll be using his immense popularity to help promote (MOTO)RED.''
